So many of the people I meet who own their own businesses say that they don't have time for social media but I believe they are missing out on growing and gaining more customers.
Gone are the days when you used to reach for the yellows pages to find a service or business as nowadays most people will search online and via the likes of Facebook and Twitter. I always say if your not on these two at least then why not? These platforms are FREE ways to market your business so why is stopping you? And for most people that is time...
If I told you that 75% of my business comes from social media would you make more time?!
During a recent mentoring session a long term client of mine said she never has a spare few minutes to update a status on her Facebook page. When I asked her if she had a smart phone she replied 'yes'. When I went on to point out that if she used her phone to keep on track of it she didn't even think about it as an option. She then realised during her breaks in the day as a training instructor she could utilise those few dead moments to quickly update keeping the consistency there on her page. Smart phones are built to allow you to keep track and update on the go and I use mine daily in between clients to do just that. So if you haven't got one it might be worth thinking of investing in one.
Also, now with the fact that you can schedule your updates on your Facebook page and using the likes of Tweetdeck or hootsuite that you can do the same with twitter then the really is no excuse not too.
So, I will ask you again... Have you not got time for more customers?